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Businesses Score Big from Chiefs Success

Businesses Score Big from Chiefs Success

February 6, 2024

The heart of America, Kansas City, is buzzing with excitement as the Chiefs gear up for another championship run. While the success of the football team brings joy to fans across the city, it's also proving to be a boon for local businesses. Small businesses, in particular, are capitalizing on the fervor, offering a diverse range of products that allow people to showcase their KC pride.

Kansas City has always had a deep love for its Chiefs, but the recent string of victories has elevated the city's spirits to new heights. Small businesses are seizing the opportunity to tap into the passionate fanbase, with entrepreneurs creating everything from baked goods to clothing, jewelry, and art inspired by the team's success. In a city that loves wearing its pride, these businesses are providing fans with unique ways to express their support, and it can’t come at a better time.

Traditionally, small businesses can face challenges at the beginning of the year as consumers tighten their belts after the holiday season. However, the Chiefs' success has injected fresh energy into the local economy. Artists, makers, and creators are leveraging trending topics, like the Chiefs' winning streak, to boost sales and engage with a broader audience. The city is witnessing a delightful synergy between sports enthusiasm and entrepreneurial creativity.

Adding to the excitement is the Taylor Swift effect. The Economic Development Corporation of Kansas City estimates that Taylor Swift's Eras Tour this past summer had a staggering economic impact of $200 million in the metro area. Now, with Swift publicly dating Chiefs' tight end, Travis Kelce, and attending Chiefs games, local businesses have even more content to work with. Swift's presence at games and her association with the team are creating a unique intersection of sports and pop culture, offering businesses additional avenues to connect with fans.

As the Chiefs continue their championship run and the Taylor Swift effect adds another layer of excitement, some of Kansas City's small businesses are thriving. The city's creative entrepreneurs are turning sports success and pop culture phenomena into unique products that resonate with the community. In the spirit of Taylor Swift's famous lyric, "Shake it off," Kansas City is shaking off any post-holiday blues and celebrating its successes, both on the field and in the local business scene.

If you're a small business owner in Kansas City seeking assistance with marketing strategies, navigating the intricacies of NFL trademark laws, or simply in need of guidance, look no further than Square One Small Business Services at Mid-Continent Public Library. Our dedicated team of business specialists is here to provide tailored support and expertise to help your business thrive. At Square One, we understand the challenges small businesses face and are committed to helping you navigate them successfully. Don't hesitate to schedule a free one-on-one and take the first step toward achieving your business goals.

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