Social media has become a integral part of our daily lives. This course aims to provide participants with the knowledge and skills necessary to leverage social media for their business. Join Gabriella as she guides you through which social media platforms are best for their brand to presenting their content in a way that attracts customers, this course covers it all. In week 4: Participants will learn how to create a social calendar using Notion. The class will do an in-depth walkthrough of Notion and how to customize it. They will understand why creating a content calendar is essential and how it can help them stay organized. We will also discuss ways to connect with other brands and how to use paid advertising on each platform to reach a broader audience if they so choose. This program is funded by a grant from the Ewing Marion Kauffman Foundation. Registration is required.