Social media has become a integral part of our daily lives. This course aims to provide participants with the knowledge and skills necessary to leverage social media for their business. Join Gabriella as she guides you through which social media platforms are best for their brand to presenting their content in a way that attracts customers, this course covers it all. In week 1: Participants will learn about the four main social media platforms, Instagram, Facebook, TikTok, and LinkedIn. They will understand what each platform is best for, how to monitor their analytics, and how to use each platform. Participants will also receive a soft introduction to editing applications such as Capcut, Canva, and Notion.. Homework: Participants will find a brand similar to theirs and use it as inspiration to benchmark their social media presence. This program is funded by a grant from the Ewing Marion Kauffman Foundation. Registration is required.