Intro to Multimedia Content Creation: Week 3(Hybrid)

Content creation has become an essential part of marketing and branding for businesses and individuals. This course aims to provide participants with the knowledge and skills necessary to create engaging and effective content across various platforms, including social media, blogs, websites, and more. Attendees will learn about strategy, storytelling, creation tools and techniques to produce high-quality assets that resonate with their target audience. In Week 3: The class will cover analysis and measurement tools and techniques and how they can be used to optimize content for better results. Registrants will learn how to analyze and measure the effectiveness of their content. Homework: Participants will analyze and measure the effectiveness of one of their previously created pieces of content. This program is funded by a grant from the Ewing Marion Kauffman Foundation. Registration is required.