Customer Exploration : Romance GenreCon, Writer Conference

Make your marketing and advertising easier by knowing your customer! Having the right customer avatar is key to the success of your marketing! A fully conceived customer avatar will help you find better customers, fine tune your brand, and say all the right things to make the sale. In this hands-on workshop, entrepreneurial strategist Kim Beer will walk you through the five essential categories you need to know to attract the perfect customers to your business. We will begin the process of conjuring your perfect customer avatar on paper during the workshop (worksheet provided). In this session you will explore broad categories of customer behavior to identify patterns in your target audience, use the worksheet provided to better understand the pain you are trying to solve for your customers, and create a profile of your ideal customer.