Create Your Customer Avatar

Having the right customer avatar is key to the success of your marketing! A fully conceived customer avatar will help you find better customers, fine-tune your brand, and say all the right things to make the sale. In this hands-on workshop, entrepreneurial strategist Kim Beer will walk you through the five essential categories you need to know to attract the perfect customers to your business. We will begin the process of conjuring your perfect customer avatar on paper during the workshop (worksheet provided).
Participant Take-aways:
• Explore broad categories of customer behavior to identify patterns in your target audience
• Use the worksheet provided to better understand the pain you are trying to solve for your customers
• Create a profile of your ideal customer
This program is funded by a grant from the Ewing Marion Kauffman Foundation.