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Iconic Super Bowl Ads and the Cost of Advertising During the Big Game

Iconic Super Bowl Ads and the Cost of Advertising During the Big Game

February 3, 2025

The Super Bowl is more than just a football game – it’s a cultural event that draws in millions of viewers. Many viewers are just as excited for the commercials as they are for the action on the field. For businesses, this is the golden opportunity to showcase their brands in front of a global audience. But just how much does it cost to secure a spot in the big game? And which Super Bowl ads have captured the hearts and minds of viewers over the years?

The average price for a 30-second ad during the Super Bowl has skyrocketed in recent years. In 2024, advertisers paid around $7 million for that prime commercial real estate. This is a significant leap from earlier years: In 2000, the price was a mere $2.1 million. For brands, this isn’t just an advertising expense; it’s a strategic decision to align with one of the most-watched TV events globally.

But it’s not just about the cost. The impact of these ads can be immense. Take the “Clydesdale” commercials from Budweiser, for example. These iconic ads featuring loveable horses have become synonymous with the Super Bowl and have garnered massive attention year after year. They don’t just sell beer – they evoke emotions and create lasting memories. The same can be said for the humorous “E*Trade Baby” ads or the tear-jerking “Google Year in Search” spots. Each of these campaigns wasn’t just trying to sell a product; they told a story that resonated deeply with the audience.

Some of the most memorable Super Bowl ads don’t just rely on star power or humor. They often play on the cultural zeitgeist of the moment, addressing current events, trends, or social issues. For instance, in 2017, Audi’s “Daughter” commercial highlighted gender equality and sparked widespread conversation. Similarly, in 2020, the NFL’s “The 100-Year Game” ad celebrated the history of the sport and its impact on the culture.

The Super Bowl also offers businesses a chance to showcase local pride. For Kansas City Chiefs fans, this year’s big game holds even more significance, as the Chiefs have made it to the Super Bowl once again! Local businesses may seize the opportunity to tie their ads to the excitement surrounding the Chief’s success, showcasing their connection to the Kansas City community and amplifying that sense of pride.

Beyond big-budgeted ads, the Super Bowl has become a testing ground for digital and social media marketing innovation. Many companies now release teaser clips and sneak peeks on social platforms before the game starts. This extended digital presence allows brands to extend their Super Bowl moments far beyond the 30-second window, engaging audiences in new and exciting ways.

In conclusion, the Super Bowl isn’t just a football game; it’s a stage for brands to captivate, inspire, and connect with audiences like never before. Whether you’re a fan of the Chiefs or just in it for the ads, there’s no denying that these commercials have a lasting impact on the business world. As we gear up for another Super Bowl, businesses will keep an eye on the game and the ad dollars spent – because it’s not just about the touchdowns. It’s about making an impression.

Chloe Y.
Square One Small Business Services

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