The Story Center Recommends

If you want to sell your book, and learn to think like a marketing guru, read

APE: Author, Publisher, Entrepreneur
By Guy Kawasaki

In 2011 the publisher of Guy Kawasaki's New York Times bestseller, Enchantment, could not fill an order for 500 ebook copies of the book. Because of this experience, Guy self-published his next book, What the Plus! and learned first-hand that self-publishing is a complex, confusing, and idiosyncratic process. As Steve Jobs said, 'There must be a better way.' With Shawn Welch, a tech wizard, Guy wrote APE to help people take control of their writing careers by publishing their books. The thesis of APE is simple but powerful: When a self-publisher successfully fills three roles--author, publisher and entrepreneur--the potential benefits are greater than with traditional publishing.

If you want to be inspired, or learn to write with friends, read

The Curiosities: a Collection of Stories
By Tessa Gratton

This anthology of darkly paranormal stories features comments by the authors on their writing process.

If you want to read like a writer, read

Bird by Bird: Some Instructions on Writing and Life
By Anne Lamott

A New York Times bestselling author of both fiction and nonfiction, Anne Lamott was also the recipient of a Guggenheim Fellowship. As much a guide to writing as an exploration of the emotional challenges of being a writer, Bird by Bird offers a candid and often humorous look at how to tackle these varied obstacles.

If you want to laugh while you improve your style, grammar and usage, read

The Deluxe Transitive Vampire : the Ultimate Handbook of Grammar for the Innocent, the Eager, and the Doomed
By Karen Elizabeth Gordon

Playful and practical, this is the style book you can't wait to use, a guide that addresses classic questions of English usage with wit and the blackest of humor. Black-and-white illustrations throughout.

If you want to tell your tall tale like a pro, read

The Storyteller's Start-Up Book: Finding, Learning, Performing, and Using Folktales Including Twelve Tellable Tales
By Margaret Read MacDonald

Explores techniques for learning and performing stories for story events. Includes 12 easy-to-learn tales.

If you want to create a story for the silver screen, read

The Filmmaker's Handbook: A Comprehensive Guide for the Digital Age
By Steven Ascher and Edward Pincus

The authoritative guide to producing, directing, shooting, editing, and distributing your video or film. Widely acknowledged as the 'bible' of video and film production, and used in courses around the world, The filmmaker's handbook is now updated with the latest advances in HD and new digital formats. For students and teachers, professionals and novices, this indispensable handbook covers all aspects of moviemaking.

If you want to lead the digital storytelling revolution from your smartphone, read

Digital Storytelling: Capturing Lives, Creating Community
By Joe lambert

Listen deeply. Tell stories. This is the mantra of the Center for Digital Storytelling (CDS) in Berkeley California, which, since 1998 has worked with nearly 1,000 organizations around the world and trained more than 15,000 people in the art of digital storytelling.

In this revised and updated edition of the CDS's popular guide to digital storytelling, co-founder Joe Lambert details the history and methods of digital storytelling practices. Using a "7 Steps" approach, Lambert helps storytellers identify the fundamentals of dynamic digital storytelling--from seeing the story, assembling it, and sharing it. As in the last edition, readers of the fourth edition will also find new explorations of the applications of digital storytelling and updated appendices that provide resources for budding digital storytellers, including information about past and present CDS-affiliated projects and place-based storytelling, a narrative-based approach to understanding experience and landscape. A companion website further brings the entire storytelling process to life.

Over the years, the CDS's work has transformed the way that community activists, educators, health and human services agencies, business professionals, and artists think about story, media, culture, and the power of personal voice in creating change. For those who yearn to tell multimedia stories, Digital Storytelling is the place to begin.

If you want your brand to be the story they remember, read

Winning the Story Wars: Why Those Who Tell--and Live--the Best Stories Will Rule the Future
By Jonah Sachs

The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior--great stories.

With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes readers into a fascinating world of seemingly insurmountable challenges and enormous opportunity. You'll discover how:

  • Social media tools are driving a return to the oral tradition, in which stories that matter rise above the fray
  • Marketers have become today's mythmakers, providing society with explanation, meaning, and ritual
  • Memorable stories based on timeless themes build legions of eager evangelists
  • Marketers and audiences can work together to create deeper meaning and stronger partnerships in building a better world
  • Brands like Old Spice, The Story of Stuff , Nike, the Tea Party, and Occupy Wall Street created and sustained massive viral buzz

Winning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent. After all, success in the story wars doesn't come just from telling great stories, but from learning to live them.

If you want to review thoughtfully and participate in your community, read

The Slippery Art of Book Reviewing
By Maria Calvani

The aim of this book is to offer some guidelines in a clear manner supported with targeted examples of how to write and publish thoughtful, well-written reviews no matter their length, type or genre, and to examine the essence of reviews within a broader spectrum. This book was written not only with the aspiring reviewer in mind, but for the established reviewer who needs a bit of refreshing and also for anybody -- be they author, publisher, reader, bookseller, librarian or publicist -- who wants to become more informed about the value, purpose and effectiveness of reviews.

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