I grew up in a house full of animals. We always had two dogs and a cat or two cats and a dog. For a short time, we had two hairless rats and a cockatiel.  You would think I would be used to the chaos that comes with this chosen lifestyle, and I thought I was until…This fall, we introduced a 5-month-old puppy into our house already occupied by our two 5-year-old cats. I bring up their age only to demonstrate how set in their ways they are. Cats are notoriously opposed to change.

Let’s say you’re an author and you’ve written a book. Congratulations! Now comes the REALLY important part. The book needs a title. The importance of this cannot be understated. Next to cover art, this is the most effective way to hook a potential reader. Over the next few blogs, I’ll be taking a look at effective book titling techniques. Let’s start with the really obvious, a title that describes the book. You don’t want to confuse your potential readers. So why not just tell them EXACTLY what the book is about? Consider these examples:

Now that PSY has introduced the world to Korean pop music and Samsung has become a major player in the tech market, many Americans have become aware of South Korea as a vibrant cultural and economic powerhouse. Korean cuisine, on the other hand, isn't as well-known as its Chinese and Japanese counterparts. The same could have been said of Thai and Vietnamese cuisines a few years ago as well, but they've made the jump from foodie favorites to mainstream popularity.

Is one of your resolutions for 2013 to start your own business or go back to school? If it is, or even if you are just curious about where to start, the Grandview Branch will be offering some free programming opportunities that just might help.