Too Many Phonebooks?
February 03, 2011
I found out the other day that if you're among the folks who generally go to Google before you pick up the Yellow Pages (I am guilty of this), there is a way to stop them from showing up on your doorstep. There's a story behind this, beyond simply wanting to avoid waste. Two Canadians went around collecting the phonebooks that weren't being adopted into their potential new homes and returned them to the Yellow Pages offices, demonstrating that not everyone wants the paper format. Yellow Pages responded, and now has an opt-out website that allows you to essentially cancel your subscription.
While not everybody uses their phonebooks regularly, that is not to say they are obsolete. We have people at our branch every week asking to use the phonebook, so we know they aren't disappearing entirely anytime soon (they are up at the front desk, if you'd like to look up an address, phone number, etc., just ask!). You can read an interview with Neg Norton, President of the Yellow Pages Association, to learn more. The interview addresses concerns about topics like jobs and business loss, how long the opt-out will be in effect, the future of Yellow Pages, and more. You can also view a YouTube video about the Canadian effort that nudged this decision to the forefront (heads up, it's about six minutes long). The website from which I first heard about this expanded effort is GOOD (no, seriously, that's the name of the site!).
And if you do already have a phonebook you aren't using, I highly encourage you to recycle them!
Blue Ridge Branch