Symbols and Starbucks
April 18, 2013
Has it ever occurred to you why some things are what they are? There are so many arbitrary things that we see every day and recognize immediately as symbolizing something else. However, it isn’t always clear why these symbols are what they are. For example, a friend of mine recently was looking at her coffee cup and found herself wondering about the logo for Starbucks.
The logo of Starbucks doesn’t really seem to have anything to do with the company at first; after all, it’s just the picture of a random woman with wavy hair. However, further research reveals that the logo is not only pertinent, but rather, quite clever. Apparently, the logo is a siren, inspired by an image of a mermaid or siren. This was chosen because the Seattle-based company wanted to draw upon the seafaring history related to the area. There is a lot of speculation about the particulars of the logo, but one fact is obvious. Who could resist the call of a siren? If a siren calls for you to drink more coffee, I think that only Odysseus would be able to resist.
Oak Grove Branch