Resources for Small Business Owners: Demographics Now

February 10, 2011

I have always found the Research Databases to be not only informative, but also entertaining.  When I was asked to host a program in November that would showcase our business databases, I was very enthusiastic. Many people are unaware of the valuable information contained in these databases that is available free of charge. The only requirement is to have a valid Mid-Continent Public library card.

My personal favorite would be Demographics Now. With this database, you can create several different reports that would be very useful to someone who either owns a small business or is interested in starting one. It is a very user-friendly database that allows you to create reports very quickly to accomplish things like: 

• Targeting your direct market mailing and advertising.
• Identifying where your competitors are located.
• Determining where you want your business located.

You choose the geographic area, and decide the type of report you want. And in just a few seconds, you can discover the demographics of your target area by categories such as age, sex, and median income. Find out how your potential customers spend their money, and where your competitors are located. You can choose a single report or a package. Demographics Now is definitely a top choice among the business databases that are offered.
 
Vicki B.
Grandview Branch