Are You Working On the Next Mega Bestseller?
August 27, 2010
Do you have the plans for the next pet rock or cabbage patch doll in your workshop? Is the next bestseller in your personal computer? The book, The Tipping Point by Malcolm Gladwell, illustrates a number of factors that will put your great idea on the road to success.
He talks about connectors (those people who always know someone you should meet who is just who you need to advance your project), mavens (the people who don't work in the field of your invention, but who are unadvertised experts), and salesmen (the people who will spread the word of your product without any payment in return because they are so excited about your new item or book).
Did you know a skateboard maker, who tried to branch out and serve the general public as well as the die-hard skateboarders, was then rejected by the customers who first made it successful? Get invaluable, logical business advice in the book The Tipping Point by Malcolm Gladwell.Tags: book review